Those who sign up for a membership at any of the 20 leisure centres before January 19 can save £25 on their membership fee.
The centres offer a range of memberships, including Life Zone, Fitness Zone and Swim Zone.
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Cllr Ian Blair-Pilling, cabinet member for leisure, said: “We’ve invested in a large number of our centres throughout 2024, and we believe that we now offer people the chance to experience some of the highest quality fitness opportunities and sought after equipment.
“Alongside excellent facilities – our centres and staff can offer a supportive community that’s focused on helping people make positive changes to their health and wellbeing.
“We believe that fitness is for everyone, no matter where you start.”
The council is launching a ‘People Like You’ campaign to promote the diverse and inclusive environment of their leisure centres.
Pat, a member at Five Rivers Health and Wellbeing Centre, said: “I am fitter now than I have been for decades.
“I have fewer aches and pains, and everyday movements are so much easier.”
For more information and to sign up, visit the Wiltshire Council website.