Ascendancy Fitness, which is based in Penketh, is ‘breaking the mould’ by taking an ‘unconventional approach’ to the busiest time of the year for gyms.
“January is traditionally a time when gyms see a surge in new memberships, often leading to overcrowded facilities and frustration for loyal, regular gym-goers,” said Clayton Leah, owner of Ascendancy Fitness.
“At Ascendancy Fitness, our priority has always been to maintain the best experience, with high-quality equipment you can get on no matter what time you visit and a welcoming purple electric atmosphere that our members know and love.
“This year, we’ve decided to pause new memberships until the seasonal influx subsides.”
Ascendancy Fitness says this decision to put a temporary hold on sign ups underscores its commitment to fostering a sense of community and ensuring its members can continue their fitness journeys without disruption.
“Our members’ fitness goals and experience achieving those goals are our top priority,” Clayton Leah added. “We want to support their consistency and progress, rather than compromising their experience for our own profit”.
Ascendancy Fitness encourages those interested in joining to create an account via their website or dedicated app ready for when memberships reopen. New memberships will resume once the initial January rush has calmed, allowing the gym to welcome new members into an environment that reflects its core values of quality and community.