Lord Sugar will be looking for a candidate to invest in as the 19th series starts. He’ll be joined by his trusted advisors Baroness Karren Brady and Tim Campbell MBE.
18 brand new candidates are battling it out for the opportunity of a lifetime to win Lord Sugar’s £250,000 investment and mentorship.
Among those 18 contestants are six from London including a dentist and the owner of a pizza company.
The London contestants taking part in The Apprentice 2025
Amber-Rose. (Image: BBC/Naked/Ray Burmiston)
Amber-Rose Badrudin
Amber-Rose is the owner of a convenience store whose keen business skills helped her create a fast-growing business with lots of potential.
Sharing what her biggest business success has been to date, Amber-Rose said: “We were a new business that no one knew existed and we were keen to get ourselves out there but had no budget for marketing.
“By growing my personal brand from point zero alongside the business’ social media, Oree Mart hit 470,000 organic followers and 300M+ views.”
Anisa. (Image: BBC/Naked/Ray Burmiston)
Anisa Khan
Anisa is the owner of a pizza company and is self-described as a go-getter who likes to take the path less travelled.
Explaining why she deserves Lord Sugar’s investment, Anisa said: “I’m driven, ambitious, and determined to carve my own path.
“My business is small now but has immense potential, with a unique concept that’s already proven its appeal.
“With Lord Sugar’s support, I can turn it into a leading brand and deliver exceptional results.”
Emma. (Image: BBC/Naked/Ray Burmiston)
Emma Street
Emma is a corporate project manager who loves fitness and discovered an exciting emerging market in the world of healthy takeaway coffee.
Explaining her business plan, Emma said: “My business plan sets out to redefine coffee culture for the next generation, blending functional health with takeaway coffee.
“As a coffee and fitness obsessed GenZ, the most apparent gap in the market to me is the accessibility to takeaway coffee that adds to your health, rather than detracts from it.”
Dr. Jana. (Image: BBC/Naked/Ray Burmiston)
Dr. Jana Denzel
Dr. Jana is a domestic dentist who has clientele ranging from Hollywood A-Listers to Grammy Award-winning musicians.
Sharing his biggest business success, Dr. Jana said: “My company has reached a major milestone.
“For the last three months, we’ve consistently grossed strong sales figures every month, proving that the market responds to our high-quality dental care and products.”
Mia. (Image: BBC/Naked/Ray Burmiston)
Mia Collins
Originally from Cheltenham but now based in London, Mia is a competitive bodybuilder who isn’t one to shy away from a challenge.
Discussing her business, Mia said: “My business offers a fully catered meal prep service, freshly cooked every week and delivered straight to your door.
“It’s healthy, balanced food designed and prepared by a bodybuilder—ideal for those with fitness and nutrition goals.”
Nadia. (Image: BBC/Naked/Ray Burmiston)
Nadia Suliaman
Originally from Swansea, now based in London, Nadia is the owner of Knightsbridge Salon Chain and boasts a clientele list of celebrity regulars.
RECOMMENDED READING
These are the ten most successful winners from BBC’s The Apprentice
Lord Alan Sugar says The Apprentice will ‘tone down’ after criticism
The Apprentice: all you need to know about new series from candidates to start date
Explaining why she deserves Lord Sugar’s investment, Nadia said: “Lord Sugar should invest in my business because of my ability to turn dreams into reality.
“If I had listened to the world, I would never have started my own business.
“The business to date has proven growth even with adverse conditions such as COVID during a time when most of the high street collapsed.”