Operation Holly is targeting motorists in Wokingham, with increased roadside checks, breathalyser tests, and drug tests.
The initiative, which is being carried out nationwide, is led by Thames Valley Police (TVP) in the Wokingham area.
TVP officers, particularly the roads policing team, are focusing their efforts on Danmark Street and Broad Street in Wokingham.
Police crackdown on drink driving in the festive period with Operation Holly (Image: Paul King)
Operation Holly is traditionally launched in the run-up to Christmas, aiming to tackle the rise in drink and drug driving during the festive season.
The police effort is not just about enforcement but also community engagement, with officers educating the public about the risks and consequences of driving under the influence.
This includes an increase in breathalyser tests, drug tests and roadside checks (Image: Paul King)
The goal of the operation is to ensure safer roads during the Christmas period and help prevent accidents.
People can be banned from driving, fined, and even face prison sentences for driving under the influence.