AI modelling by PR agency Reboot Online suggests that despite Netflix being expected to double its profits last quarter after cracking down on password sharing and introducing more ads, price rises are here to stay.
It has predicted that Netflix’s Standard with ads tier will double in price over the next 10 years, costing subscribers £9.99 for adverts and limited content.
Furthermore, it says their Premium subscription will increase by 44% to £25.99.
(Image: Reboot Online) Reboot Online’s report also predicts increases at the UK’s second most popular streaming service, Amazon Prime.
This currently costs users £8.99 per month but a historical forecast analysis predicts this will rise to £12.99 in the next few years – up 44%.
Disney+ Standard with ads package is predicted to see the biggest jump at double its 2025 price reaching £9.99 in the next 10 years, while Standard and Premium will increase by 88% (£14.99) and 82% (£19.99) respectively.
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On average, Disney+ change its prices annually however it costs 17% more than the estimated market value according to Amphere Analysis’ report.
Paramount is also estimated to double its Standard with ads subscription at the same price as Netflix and Prime at £9.99, increasing their standard package to £14.99 and premium to £19.99.
Following recent price changes, Apple TV+ subscribers are likely to see the second-highest jump of all streaming services at 89% to £16.99 – on average they adjust their prices every 17 months.
NOW is predicted to have the smallest price change in the coming years, with their Entertainment and Cinema packages rarely changing historically. However, recent sports changes could lead to fans paying an estimated £47.99 for their subscription by 2025.
This is all prediction – the actual rates could be higher or lower. It’s also worth noting that the national living wage is projected to rise to £16.39 per hour by 2035. By this measure, it would take 14.6 hours of work – almost two workdays – to cover the cost of an annual Netflix subscription from 2025 to 2035.