A giant cockerel has been brightening the skies at the UK’s most easterly point as part of a campaign.
Standing at 21 feet tall, the iconic Kellogg’s cockerel was installed at Ness Point, in Lowestoft, this week as part of the firm’s ‘See You in the Morning’ campaign.
The brand’s mascot, ‘Cornelius’, was hand-crafted by sculptors over two months and is the largest weathervane ever seen in the UK.
A 21 foot tall Kellogg’s cockerel was installed at Ness Point, in Lowestoft. Picture: Joe Pepler/PinPep
Constructed from steel and hand-painted to capture Cornelius’s personality, the fully functional, 11ft-wide structure swivels to indicate wind direction.
The temporary installation has been created to celebrate Cornelius’ first ever 3D makeover, in which he appears in a new TV advertising campaign.
It comes after a poll of 2,000 adults found they spend nine minutes a day talking about the weather, totalling 146 days over an average lifetime.
It is the largest-ever weathervane in the UK. Picture: Joe Pepler/PinPep
Jenn Carkner, vice president of the cereal brand, said: “We are launching a campaign to celebrate the uniqueness of mornings and what better way to welcome a brand-new day than with a totally unique and show-stopping weathervane, topped by our legendary mascot Cornelius in all his glory.”
At 67 years old, the famous fowl has adorned Corn Flakes boxes since 1958.
The ‘body’ of Cornelius was hand-carved and painted using a range of materials, with extra attention to detail to capture his ‘cheeky personality.’
The cockerel is a temporary installation. Picture: Joe Pepler/PinPep
Research also found the most common time people talk about the weather is in the morning.
With it being the top topic of conversation at the breakfast table (25 per cent), ahead of conversations about the news (21 per cent) and work (20 per cent).
And 21 per cent of people admit that they end up discussing the weather multiple times a day.
Cornelius will stay in Lowestoft until tomorrow.