Hungry Horse, which runs the Vine Inn in Ower, is giving away a 330ml bottle of Heineken 0.0 to anyone who walks or runs 10,000 steps in a day.
To redeem the offer, pub-goers need to show their step count on a smartwatch or prove they have travelled five miles by manual transport. The offer is valid until Friday, January 31.
Hungry Horse is also offering a selection of meals for £5 to help make dining more affordable.
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The promotion is available from Monday to Friday throughout January.
Dishes include burgers, chicken tikka masala curry, scampi and chips, and macaroni cheese.
Nuala Gallagher, brand and marketing director, said: “We understand that this time of year is always challenging following the Christmas period.
“We believe it’s more important than ever for us to be able to support our customers and offer parents, families, and individuals the opportunity to get the most for their money and feed their families for less.
“Our January offers do just that, providing a variety of options across our brands, helping to ease the monetary pressures that so many people are facing.”