Friends Jake Harris and Aaron Brindley are set to open their second gym on Hockley’s Eldon Way after seeing huge success with their existing site on Purdeys Industrial Estate in Rochford.
Excited – Jake (L) and Aaron (R) are pleased to return to their hometown (Image: Aaron Brindley) The owners of Elite Fitness 24 say they hope to bolster their brand and attract a whole new customer base with their Hockley location.
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“Both Jake and I grew up in Hockley, went to Greensward Academy and felt that there was a need in Hockley for new facilities,” said Aaron.
New look – The new gym will serve Hockley residents bothered by traffic around Rochford (Image: Aaron Brindley) In addition to having grown up in Hockley, the 40-year-old says the business partners also chose the location due to growing traffic issues around the town.
“All the traffic issues in the area are getting worse, and people are venturing out less. Over the last couple of years, we’ve lost Hockley-based members of our Rochford gym because the traffic is so bad,” he said.
Over the past three years, Elite Fitness 24 has won several awards for their customer service and facilities including the Echo’s Your Favourite Gym Awards 2022.
Winners – The Elite Fitness 24 team have taken home several awards over the last few years (Image: Aaron Brindley) Aaron believes the strong reception from gym-goers is all down to the passionate service delivered by the company’s owners and employees.
He said: “With us, customers get a group of people who actually love to own gyms.”
Aaron and Jake have been busy creating their new Hockley gym over the past few months, which now features dedicated areas for training with machines, free weights and body weight.
Its arrival in the town has been welcomed by Danielle Belton, Conservative councillor for Hockley and Ashingdon, who said: “I am over the moon to see another business open its doors in Hockley.
“It is a thriving community and independent businesses are the backbone of that – it’s great to have another.”
Expensive – The gym is stocked with high-end equipment (Image: Aaron Brindley) To celebrate the opening, Elite Fitness 24 will be running an open weekend for residents and prospective members to visit the space, train for free and meet the team.
While the gym is open 24 hours a day for members, the open weekend will run from 9am to 5pm on Saturday and Sunday.