The video from Rightmove is a playful parody of typical glamorous property shows, and aims to shine a spotlight on the charm of Sunderland.
The Geordie Shore star tours the city and shows off the range of properties available on the real estate site.
Sunderland is a popular choice for prospective buyers in the North East, ranking in the top three locations.
However, when it comes to city life across Great Britain, Sunderland ranks 38th out of 50 of the country’s largest cities.
Data from Rightmove reveals that Sunderland’s average asking prices are 53 per cent lower than the national average, making it an attractive choice for buyers.
The average home in Sunderland is listed for £170,635, compared with the national average of £360,197.
Charlotte Crosby said: “Sunderland is my home – always has been, always will be.
“I’m thrilled that Rightmove is showcasing all the amazing things my hometown has to offer, from stunning coastline views to a variety of homes for first-time buyers and families.”
Rightmove’s survey of 9,600 home-movers found that access to green spaces, proximity to top schools, and affordability are the top priorities when choosing a place to live.
Michael Hodgson of Michael Hodgson in Sunderland said: “The Sunderland property market continues to show resilience and opportunity, with strong demand for well-priced homes and steady interest from first-time buyers, families, and investors alike.
“With the city’s ongoing regeneration projects, upcoming film studio developments, stunning seafront, beautiful beaches, and vibrant coastal lifestyle, Sunderland is becoming an increasingly attractive destination.”
Sophie Luhr, marketing and property consultant at Fine and Country, Newcastle and Northumberland, said: “Stabilising interest rates and the city’s ambitious regeneration projects, like the Riverside Project and Crown Works Studio, are set to boost Sunderland’s appeal further this year.
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“With new investments, job creation, and a thriving food scene, the city is becoming a top choice for homeowners and investors alike.”
Helen Wall, director at Bradley Hall Sunderland, said: “2025 is shaping up to be another exciting year for Sunderland and we’re thrilled to see such strong interest in its property market.”
The video can be viewed on Rightmove’s website.