The confectionery company is responsible for a range of popular chocolates including Freddos, Boost, Crunchie, Creme Eggs and the classic Dairy Milk.
Cadbury discontinued several chocolates in 2024 including:
@uktoday_ The discontinued chocolates that are still available to buy in UK stores. #discontinued #discontinuedsnacks #chocolate #cadbury #nestle #mars ♬ Neon – Ovall
Cadbury makes major change to Twirl chocolate bars
Now in more bad news for chocolate lovers, Cadbury has shrunk the size of Twirl multi-packs.
Twirl multi-packs have now been reduced from four-packs of 34g to three-packs of 43g, all while remaining at the same price.
Fans of the Cadbury chocolate bar took to social media recently to share their outage at the decision.
Twirl multi-packs have been reduced in size from four-packs of 34g chocolate bars to three-packs of 43g. (Image: Waitrose) One person, posting on X (formerly Twitter), said: “This is shrinkflation gone too far.
“The Twirl bars were already getting incrementally smaller but all of a sudden Cadbury’s have now reduced the multipack from 4 to 3-bars!
“Could not believe it. Had to find a replacement.”
While another person added: “Just a curious post really to flag a @CadburyUK issue.
“They have reduced Twirl multipack sizes from 4x2bars to 3×2 bars but still charging the same. Not sure about other lines.
“Prices skyrocket from £1.10 to £1.75 now this, frankly outrageous.”
Just a curious post really to flag a @CadburyUK issue. They have reduced Twirl multipack sizes from 4x2bars to 3×2 bars but still charging the same.
Not sure about other lines. Prices skyrocket from £1.10 to £1.75 now this, frankly outrageous.
— Kulvinder Singh (@KulSingh22) January 6, 2025
Mondelēz International (Cadbury owners), speaking to The Sun, explained the decision was made due to “manufacturing constraints” and there had only been a “slight reduction” in weight.
A Mondelēz International spokesperson said: “Due to manufacturing constraints that cannot be easily resolved, we’ve made the decision to move from packs containing four smaller twin-finger Cadbury Twirl bars to packs containing three full-sized twin-finger Cadbury Twirl bars.
“Whilst we appreciate that there is a slight reduction in the overall weight of our Cadbury Twirl multipacks, this move enables us to retain the twin finger proposition within our Multipacks offer, which is a defining and much-loved feature of the Cadbury Twirl brand for our consumers.
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“We remain committed to providing choice to consumers, and continue to offer a variety of different pack sizes within our Cadbury multipack range.”
Despite the change to Twirl multi-packs, Mondelēz International revealed there were no plans to make similar changes to Wispa, Flake and Dairy Milk chocolates.
The company spokesperson, speaking to The Sun, continued: “We have no current plans to make any similar pack changes to our remaining Cadbury 4-pack range, and are confident that our new Cadbury Twirl 3×2-pack will complement our existing range of multipacks, and offer great value to consumers through its unique twin-finger proposition.”