Inspired by designer brand K18, Aldi will sell two new items: the Lacura HR Hair Repair Leave-in Conditioning Mask for £4.99 and the Hair Repair Oil also for £4.99.
The products are formulated with restorative ingredients, including Squalane and Palmitoyl Tripeptide-1.
Aldi shares that the arrival of the new Hair Repair items comes as ‘skinification’ continues to be a driving force in haircare, with shoppers seeking products that boast skincare principles for the scalp and hair health.
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The products are 93% cheaper than the K18 items that inspired Aldi, both being priced at £4.99.
The new Lacura HR Hair Repair Leave-in Conditioning Mask is described as a luxurious leave-in treatment that delivers intense hydration and repair without waiting.
Its lightweight cream formula effortlessly detangles, softens, and smooths, leaving hair looking more luscious.
NEW Lacura HR Hair Repair Leave-in Conditioning Mask and HR Repair Oil (Image: Aldi)
Plus, the hydrating mask also strengthens each strand, minimising split ends and visible damage.
The leave-in mask was inspired by K18’s Biomimetic Hairscience Leave-In Molecular Repair Hair Mask which retails for £70.
Aldi is also launching the Lacura HR Hair Repair Oil which weightlessly smooths and softens, banishing frizz and increasing radiant shine.
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The oil helps blend locks in moisture, repairs split ends and visibly mends damage, and only takes one to three drops to work.
The Lacura product is inspired by K18’s Biomimetic Hairscience Molecular Repair Hair Oil which is on sale for £65.
Aldi’s new Lacura HR Hair Repair Leave-in Conditioning Mask and Hair Repair Oil are available in stores from January 26 while stocks last.